Our commitments

A daily commitment to each and every client.

“We love our profession and would like to share it with you.
Our teams will rise to your challenges with enthusiasm, supported by the complementarity and synergy of our skills and expertise.
We love opening up fresh possibilities and re-inventing ourselves for you. “

  • Satisfying customers through quality, listening, service, responsiveness, technical innovation, pragmatism and adaptability.
  • Searching for performance, both in terms of economics and techniques, in order to ensure the long term sustainability and economic & strategic independence of the company.
  • Respecting others, whether they be clients, partners, suppliers or competitors.
    • Respecting employees by providing them with security and assuring them of professional evolution.
    • Respect for the environment is also a key part of this global approach.
  • Commitment, the daily by-word of the men and women who make up REEL. Their dedication, proven responsibility, honesty and loyalty are their guiding stars, enabling them to generate and maintain a genuine climate of confidence both within the company and beyond when dealing with partners and clients.
  • They are passionate about the techniques of their work and about a job well done, and are proud to work for a company that promotes human values. This shared passion is a strong and motivating component driving the Group’s employees onwards.
  • Live the “REEL Spirit”: team spirit, solidarity, sharing and constant inter-cultural exchange, combined with the professionalism of REEL’s employees, have, over time, built this spirit, which has a large role to play in the quality of our work and the reputation of our teams.

Our 360° VR application on the aluminium exhibition in Düsseldorf

REEL Alesa and NKM Noell Special Cranes were excited to present their new VR experience on their booth in Düsseldorf

Some news of Iter project progress

Assembly Hall One giant standing

NKM Noell Special Cranes & REEL Alesa will participate to ALUMINIUM 2018 in Düsseldorf, October 9-11

ALUMINIUM 2018: WORLD’S LARGEST ALUMINIUM TRADE FAIR

Platinum sponsor at the IBAAS conference

REEL ALESA and NKM Noell are proud to announce their attendance as Platinum sponsor to the IBAAS conference

Join a dynamic group! Reel hire all over the world